The Narrative perspective

    Insights on branding, strategy, and digital experiences for B2B businesses

    • How Barbie used Breadcrumb Strategy to Paint the Town Pink

      How Barbie used Breadcrumb Strategy to Paint the Town Pink

      Friday, our office dog does not obey any orders unless crumbs of cookies are served…

    • Your True Colours: How to Choose Brand Colours for your Business

      Your True Colours: How to Choose Brand Colours for your Business

      Being a trade name, you should carefully select and consistently use colours. Choosing the right…