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    • How to Make Videos People Actually Watch

      How to Make Videos People Actually Watch

      How to Make Videos People Actually Watch

      I’ve begun to realise that most — okay, all (guilty) — of my Saturdays are now spent doom scrolling. Not exactly the healthiest habit. I wake up, freshen up, plop right back on the bed, and begin what I lovingly call the devil’s ritual: an hour or five of just zoning out on my screen. Could be Instagram reels, YouTube rabbit holes, or a Netflix docuseries I didn’t plan to start. It doesn’t matter what platform it is anymore. What matters is one thing: video rules.

      And it’s not just me.

      Studies show that the average human attention span is now shorter than that of a goldfish — around 8 seconds. 

      Which means you’ve got mere seconds to hook someone before they scroll past your hard work. If you’re a brand, that means figuring out not just how to make a video, but how to make videos people actually watch.

      From Thriller to TikTok: The Evolution of Video

      Let’s rewind for a second. Back in the day, when Michael Jackson released Thriller, it wasn’t just a music video. It was a global event. That video ran for 13 minutes. 13 minutes! And people watched the whole thing. Repeatedly. Because it was an experience.

      Today? Your audience is skipping after 5 seconds. Music videos are now barely 3 minutes long.

      So, what does that mean for brands?

      It means your video can’t just exist. It has to earn attention, fast.

      So, What Makes Us Watch Now?

      You know the kind of video I’m talking about. That ad you saw for a life insurance company in Thailand and thought, “Why am I crying?” Or the one with the grandpa learning English just to talk to his granddaughter.

      Stories work.

      Because people don’t care about your brand until they feel something about it. That’s where authentic brand storytelling comes in.

      The Art & Science of Making Engaging Brand Videos

      Here’s where it gets interesting. Creating engaging brand videos isn’t just about fancy equipment or good lighting. It’s about marrying the heart (emotion) with the brain (strategy). Here’s how:

      1. Start with Purpose

      Are you creating a:

      Brand Film? 

      Testimonial? 

      Product Demo?

      Each format has its own rhythm and tone. Professional video production doesn’t begin with a camera. It begins with clarity.

      Ask: Why are we making this? Who is it for? What should they feel or do after watching? This is what drives strategic video storytelling.

      1. Decide the Duration With Purpose

      Here’s a rough cheat sheet:

      • Brand Film: 60–90 sec
      • Testimonial: 45–60 sec
      • Product Video: 30–45 sec
      • Reels/Shorts: 10–30 sec

      But remember: it’s not about length, it’s about value per second.

      1. Write Like a Human

      Your script should sound like a conversation, not a brochure.

      Bad: “We provide scalable, innovative fintech solutions.”

      Better: “We help banks move faster and smarter with tech that actually works.”

      Great brand video production keeps things clear, simple, and sharp.

      1. Emotional Always Wins

      Even when you’re talking numbers, show the people behind them. A startup story. A founder moment. A customer problem. If you can tap into a real, relatable emotion, you’re 90% there.

      1. Think in Visuals

      Once you’ve got your story, start visualising:

      • What does this feel like?
      • Who’s in the frame?
      • Where is it shot?
      • What’s the pacing?

      Great brand film production knows when to go cinematic and when to go raw and real.

      A good video makes people feel. A great one makes them act.

      And if you’re a brand, that action could be:

      • Click the link
      • Sign up
      • Visit your website
      • Just… remember you next time they’re buying

      How to Increase Audience Retention

      Retention = how long people stay watching. Here’s how to keep eyes on screen:

      • Start with a hook: Ask a question or show a striking visual in the first 3 seconds
      • Cut the fluff: Every second should move the story forward
      • Use sound intentionally: Music, voiceover, silence — it all sets tone
      • Add text: Especially for mobile-first audiences who watch with sound off
      • Include people: Faces make us stay longer

      Final Frame: Watch-Worthy is Worth It

      The internet is crowded. Your video doesn’t just compete with other brands. It competes with cat videos, failed compilations, and everything in between.

      But with a clear purpose, a well-told story, and a little heart? You’re already ahead of most.

      So whether you’re creating a professional video for your business, a product demo, or a full-blown brand film — remember this:

      People will watch your video if you give them a reason to care.

      Make it worth their time.

    • Why Brands Can’t Afford to Sit This One Out!!!

      Why Brands Can’t Afford to Sit This One Out!!!

      Why Video Marketing for Brands Is No Longer Optional

      We live and breathe video. From binging YouTube after work to scrolling Instagram during it, moving images are everywhere. Consumers just can’t get enough. And with attention spans shorter than ever, if we don’t catch their eye fast—we lose them. That’s why video marketing for brands is no longer optional.

      Algorithms prioritize video. Business video content that tells a compelling story gets seen, shared, and remembered. This isn’t just a trend—it drives brand recall, builds emotional connection, and boosts conversions.

      Example: Apple’s “Don’t Blink” product launch video captures attention in under 2 minutes.

      Why Brands Need to Produce More Films and What’s at Stake

      One video might spark interest, but it’s consistency that builds brand memory. With corporate video production, product films, and brand storytelling video, you create touchpoints that move your audience along their journey.

      Each video reinforces your brand voice and vision, helping people remember and trust you.

      Example: HubSpot’s ongoing video series for product tutorials and brand storytelling.

      The Rise of Brand Storytelling Video: Emotional Impact That Lasts

      Brand storytelling video connects with audiences on a human level. It’s less about selling and more about sparking emotion, humour, hope, even tears.

      It builds deeper resonance and loyalty over time.

      Example: Nike’s “Dream Crazy” with Colin Kaepernick.



      Beyond the Basics: Rethinking Corporate Video Production

      Modern corporate video production is no longer boring or staged. It can be lively, personal, and transparent, capturing your team’s passion, your leadership’s voice, or your culture in action.

      It builds connection and authenticity.

      Example: Zendesk’s quirky corporate culture video.



      Marketing Videos for Business: More Than Product Promos

      Yes, product promos matter but marketing videos for business can also educate, entertain, and inspire. Explainers, behind-the-scenes, reels, and event recaps all keep your content fresh.

      It’s about creating value, not just noise.

      Example: Slack’s “So Yeah, We Tried Slack” explainer.


      How Brand Awareness Videos Build Trust

      Brand awareness videos are less about the hard sell and more about creating familiarity. They define your vibe, ethos, and what you stand for.

      Perfect for top-of-funnel visibility.

      Example: Airbnb’s “We Accept” campaign.


      Customer Testimonial Video Production: Stories That Sell

      People trust people. That’s why customer testimonial video production is so powerful, real stories create real connection.

      They reassure, build credibility, and close gaps in trust.

      Example: Google Workspace customer testimonial with Colgate-Palmolive.


      What Narrative Asia Covers

      At Narrative Asia, our brand video production services bring your message to life—strategically, creatively, and with heart. We collaborate closely with you at every stage, from planning to post.

      • Brand Films: Your purpose distilled into a cinematic story.
      • Product Films: Highlight real-life utility and spark desire.
      • Corporate Films: Capture your team’s energy, leadership, and work culture.
      • Customer Testimonials: Feature happy clients sharing their genuine experiences.
      • Campaign Launch Films: Create buzz and launch with impact across all digital platforms.

      Whatever the goal, awareness, education, or conversion. We make it visual, human, and unforgettable.




      Content Marketing Video Strategy: Aligning Film with Your Funnel

      A strong content marketing video strategy aligns video types with the buyer’s journey:

      • Awareness Stage: Use brand awareness videos and brand film production to spark interest.
      • Consideration Stage: Roll out marketing videos for business, explainers, and customer testimonial video production.
      • Decision Stage: Deliver business video production content—product demos, limited-time offers, and testimonials.

      Track performance and optimize for maximum ROI.

      Example: Intercom’s video funnel across ads, case studies, and explainers.
      https://www.youtube.com/@Intercominc/videos


      Films as Long-Term Brand Assets with the Power to Move People

      Videos aren’t just content, they’re emotional brand assets. Each film you produce, from corporate video production to brand storytelling video, shapes how people remember and feel about your brand.

      It’s not about going viral, it’s about staying relevant and memorable.

      Example: Dove’s “Real Beauty Sketches” campaign.

      In Short 

      • Video is attention’s currency, invest wisely.
      • Strategy beats spontaneity.
      • One film can spark curiosity, but consistent content builds loyalty.

      Let’s Create Work That Moves People. Smart brands don’t just tell stories, they show them. Ready when you are.

      Partner with Narrative Asia and let’s get rolling.

    • Brand in Crisis? How to Rediscover and Rebuild Your Identity

      Brand in Crisis? How to Rediscover and Rebuild Your Identity

      Brand in Crisis? How to Rediscover and Rebuild Your Identity

      Your business has evolved. Has your brand kept up?

      Does your brand feel a bit… out of sync lately? Maybe your messaging no longer resonates. Your visuals feel outdated. Or your customers have very different ideas about what your brand truly stands for. If any of that sounds familiar, you may be facing a brand identity crisis — a common yet critical challenge as companies grow.

      The good news? It’s fixable. Sometimes, the best way to move forward is to leave the old brand story behind.

      What Makes a Strong Brand Identity? Before jumping into crisis mode, it helps to revisit the basics. A strong brand identity builds trust, helps you stand out, and creates meaningful connections with your audience.

      Brand Identity Your brand identity is how your business looks, sounds, and feels. This includes your logo, color palette, typography, voice, messaging, and values.

      A strong brand identity:

      • Creates recognition
      • Builds emotional connection
      • Reflects your purpose and personality
      • Ensures consistency across touchpoints

      It’s the personality of your business and one of your most powerful strategic assets.

      Examples:

      Coca-Cola: A globally consistent identity rooted in joy and nostalgia. Its iconic visuals and tone are instantly recognizable.

      Airbnb: Built on belonging. Its warm tone and simple visuals reflect a mission to help people feel at home anywhere.

      Brand Messaging Messaging is how your brand speaks  not just in taglines, but in emails, captions, product descriptions, and more.

      Strong messaging:

      • Reinforces your brand values
      • Builds connection
      • Helps customers quickly understand what you offer

      Done right, messaging feels like a confident conversation, not a sales pitch.

      Examples:

      Nike: Bold and motivational, Nike’s voice inspires action and speaks to resilience.

      Dove: Champions real beauty and confidence with empathy and authenticity.

      Brand Consistency Brand consistency means your brand shows up the same way everywhere visually, verbally, and emotionally. Whether on your website, email, or Instagram, people should instantly recognize it’s you.

      Why it matters:

      • Builds credibility
      • Creates trust
      • Strengthens brand equity

      Without consistency, even the best strategy falls flat.

      Examples:

      Spotify: Bold visuals and playful tone remain consistent across all channels.

      IKEA: Clean design and practical tone show up across stores, catalogs, and online.

      What Is Brand Repositioning Strategy and When Do You Need It? 


      Not every brand needs a total overhaul. Sometimes, repositioning is all it takes to stay relevant.

      Brand repositioning reshapes how your brand is perceived, without changing your core product or service. This might mean targeting a new audience, refining your messaging, or shifting your value proposition.

      If you’re solving the right problem but attracting the wrong people, repositioning might be the fix.

      Examples:

      Burberry: Repositioned by embracing its British roots and elevating fashion credibility — without changing core products.

      McDonald’s: Modernized visuals, menu, and messaging to shift perception from fast food to mindful dining.

      What Is a Brand Identity Crisis? (And Why It’s Not the End of the World) 

      A brand identity crisis happens when there’s a disconnect between how you present your brand and how it’s perceived or understood.

      This can look like:

      • Outdated or inconsistent branding
      • Unclear or generic messaging
      • Confused team members
      • Misalignment between goals and expression
      • Disconnect with your audience or tone

      Crises can be triggered by growth, market shifts, restructuring, or time. What once worked might no longer fit.

      Sometimes, it shows up subtly: off-key messaging, visuals that feel dated, or a brand that just isn’t pulling its weight.

      But the good news: it’s solvable. With the right repositioning strategy, you can realign your identity to reflect your vision, audience, and market — without losing your core.

      Examples:

      Gap: A 2010 logo change sparked backlash, showing disconnect and lack of strategy. Weight Watchers: Rebranded to “WW,” confusing audiences and diluting purpose. Uber: Faced trust issues during internal crises; later repositioned with clear values. 

      Yahoo: Lost ground due to unfocused branding and slow evolution.
      Let’s face it: no brand stays perfect. Markets shift. Audiences evolve. And what once worked might not anymore.

      So, how do you know it’s time for a change?

      Signs You Need a Rebrand

      1. Your visuals feel outdated

       Your logo or design may no longer reflect who you are. If it feels stuck in a past era, it may be time to refresh.

      1. You’re attracting the wrong audience 

      If you’re bringing in customers who don’t align with your offering, your positioning may be off.

      1. Internal misalignment 

      If teams don’t agree on what your brand stands for, that confusion will show up externally.

      1. Messaging requires too much explanation 

      If people don’t instantly get what you do or why it matters, your messaging needs work.

      1. You’re reacting, not jumping 

      On trends to stay relevant often leads to a diluted identity. Strategy should guide you, not just visibility.

      1. Performance is slipping

      Falling engagement or stagnant growth might be about brand perception, not product.

      1. Disconnected values and voice 

      If your tone feels off or your values aren’t clear, customers will notice the disconnect.

      1. Your business has evolved, but your brand hasn’t

      If your offerings or audience have changed but your brand hasn’t kept up, that gap creates confusion and limits growth.

      If several of these ring true, it might be time to revisit your brand strategy.

      How to Rebuild a Weak Brand Identity (Without Starting From Scratch) A weak or outdated brand doesn’t always need a total reset. Often, a strategic refresh can realign and strengthen your identity.

      • Conduct a Brand Audit 

      Review of your brand assets. Identify what feels strong and what feels inconsistent or outdated.

      • Revisit Your Audience 

      Reassess who you’re talking to. Their needs and expectations may have changed.

      • Reconnect with Purpose 

      Your brand should reflect your mission. Ask: are we clearly expressing our values?

      • Refine Your Messaging 

      Update your tone, story, and key messages to reflect where you are today.

      • Refresh Your Visuals 

      You don’t need to start over. Small updates to colors, logos, or typography can revitalize your brand.

      • Align Your Team 

      Make sure everyone on your team understands and embodies the brand.

      • Roll It Out Thoughtfully 

      Whether it’s a bold shift or a subtle evolution, communicate the why behind the change.

      In Short

      A brand identity crisis isn’t the end. It’s a signal of growth. You’ve outgrown an older version and are ready for what’s next.

      The strongest brands adapt. They stay rooted in purpose but evolve in strategy. Whether you’re facing unclear messaging, outdated visuals, or internal misalignment, there’s a clear path forward.

      Start with strategy. Stay consistent. And let your brand grow with you.

    • From Meh to Memorable: How Great Branding Makes All the Difference

      From Meh to Memorable: How Great Branding Makes All the Difference

      The other day, my mom nagged me for the third time to “get an LIC.” What she actually meant was life insurance. But like most of us, she casually used a brand name instead of the actual product.

      Funny thing is — LIC may not have the flashiest branding today, but it’s so deep-rooted in our heads. We know its colours, we know what it stands for, and we instantly connect it with life insurance.

      And it’s not just LIC. We’ve all said “Xerox” when we meant photocopy, “Dunzo it” for deliveries, “Google it” for an online search, and “Maggi” for any instant noodles. Some of these brands may come and go, but the ones that stick become part of our everyday language. That’s the power of good branding.

      What Is Branding, Really?

      Most people think branding is just a logo, a catchy name, and maybe a tagline. But it’s so much more.

      Branding is the way people feel about your business. It’s the perception they carry in their heads when they hear your name, see your product, or even talk about you to a friend.

      It shapes brand trust, drives brand loyalty, and influences how people choose between you and a dozen others doing the exact same thing. And that’s exactly why branding is important for businesses of any size.

      What Comes Under Branding?

      To simplify it, here’s what typically falls under the branding umbrella:

      Brand Questionnaire

      Before you start on the branding journey, you need to deeply understand the brand. Think of it as the foundation of the entire branding journey. This set of questions helps everyone involved get aligned on what truly matters—what the brand does, who it serves, how it wants to be perceived, and why it exists in the first place.

      1. Brand Discovery

      It starts with asking the right questions. Who are you? What do you believe in? This is where tools like a Brand Questionnaire come in — to get clarity on what you stand for. Brand discovery entails deep research, about the audience, industry, competitors and everything there is to know about the brand.

      1. Brand Strategy

      Once you know who you are, you can decide where you want to go.
      A good brand strategy includes:

      • Perception Shift: 

      This is all about changing the narrative. Maybe you’re seen as traditional and you want to feel more innovative. Or perhaps you’re known for affordability, but now you want to be recognized for quality. A perception shift defines the gap between current perception and desired reputation—and becomes a compass for your brand communication strategy.

      • Brand Core: 

      Your brand core is your non-negotiable truth. These are the guiding principles behind every decision—what you stand for when no one’s looking. Values shape your culture, tone of voice, hiring, product development, and even your audience connection. Beliefs help your audience understand your deeper “why”.

      • Positioning: 

      Your positioning isn’t just what you say you are—it’s what your customers believe you are, especially in contrast to your competitors. It’s your unique advantage or space in the market. Strong positioning answers the question: “Why should someone choose you over the next best alternative?”

      • Vision & Mission: 

      These are the two anchors of your brand’s ambition:

      Mission: What you do today. Your everyday promise.

      Vision: What you’re striving to become. Your future goal.

      • Brand Archetype: 

      Borrowed from psychology, brand archetypes help humanize your brand by assigning it a recognizable personality type. They guide tone, messaging, behavior, and visual style. Archetypes make it easier for your audience to emotionally relate to you.

      • Brand Personality: 

      If your brand walked into a room, what kind of impression would it leave? Your brand personality is the set of human traits that define your voice, tone, and aesthetic. It’s what makes your brand feel real, likable, and consistent—across ads, emails, social captions, and even chatbot responses.

      This is where your brand awareness strategy is born — it decides how people will discover you and how you’ll stay top of mind.

      1.  Brand Expression

      Now comes the fun part: how it all looks, sounds, and feels.

      Brand Articulation

      Brand articulation is the language system your brand uses—how you describe what you do, what you stand for, and why you matter. It’s not just what you say, but how you say it. It brings consistency to everything from your tagline to your pitch deck to your social media bios.

      It’s your voice. Your vocabulary. Your way of showing up in words.

      Think of it as your brand’s verbal fingerprint.

      When done well, people recognize your brand even if your logo isn’t present.

      Brand Story

      Your brand story is the narrative arc of your business—it’s not a one-time “About Us” blurb. It’s the cohesive, human-centered tale of who you are, what problem you solve, and why your brand matters to the world. A great brand story builds emotional resonance and fosters trust and loyalty.

      Your story doesn’t start with your product—it starts with your purpose.

      Together, these build brand awareness, improve brand visibility, and eventually shape brand loyalty.

      The Benefits of Strong Branding

      When done right, branding moves your business from forgettable to unforgettable.
      It:

      • Builds brand trust — people choose what they trust.
      • Increases brand awareness, so people think of you when they need your product.
      • Creates brand loyalty, which means customers don’t just buy once, they keep coming back.
      • Improves brand perception in a crowded market.
      • Helps design a powerful brand awareness marketing strategy that brings in customers organically.

      And above all, great branding influences business growth in ways advertising alone can’t.

      When people believe in what you stand for, they don’t just buy from you — they talk about you, recommend you, and stick with you through thick and thin.

      In Short

      Whether you’re a homegrown café, a tech startup, or a clothing brand, it’s worth investing in branding. It’s not just about looking good — it’s about being remembered for the right reasons.

      And if someday someone uses your brand’s name instead of the product category (like Maggi or Google), you’ll know you’ve made it.

    • How Barbie used Breadcrumb Strategy to Paint the Town Pink

      How Barbie used Breadcrumb Strategy to Paint the Town Pink

      Friday, our office dog does not obey any orders unless crumbs of cookies are served to her. Only then does she excitedly raise her right paw for a handshake, or even sit. It’s quite a hassle as a dog owner, but this is exactly what brands have to go through when they want to entice an audience.

      Serving tidbits to your audience at every stage to motivate them or lead them to the end goal is called the breadcrumb strategy. And as of recently, Barbie has done it exceptionally well. From creating a colour shortage to bringing back pink in the most phenomenal way possible, the world was re-enchanted with the Barbie doll in her Barbie world. 
      Barbie breadcrumbed her way to a $1.446 billion collection at the box office, a mega revival of theatres post-pandemic.

      Picture credits: Wallpaper Cave

      Why the Breadcrumb Strategy?

      Let’s rewind to what exactly inspired the breadcrumb strategy.

      Hansel and Gretel — a childhood fairy tale of a sibling duo escaping the witch of the woods. They escape the witch’s gingerbread house by leaving a trail of breadcrumbs leading home. Although it did not really work out for them in the story, this idea was welcomed with open arms by marketers around the world. 

      Mattel and Warner Bros Kicked-off with a classic teaser launch, it was a walk down memory lane for the majority of the world. Watching a life-size doll that once was the symbol of childhood come to life — surreal. The only twist was how inclusive the doll had become. Mattel planned to renew Barbie’s image from being more than a plastic figure of perfection to a newer, more realistic version — with flaws, ambitions & issues that graze human life.

      The teasers and trailers were followed by a marketing strategy that brought the world’s attention, even Christopher Nolan could not prevent this pink grenade from exploding. 

      What was next?

      Social media, AI, influencers, brands, everyone jumped into this nostalgic bandwagon, using Barbie’s iconic pink. 

      Nostalgia – Barbie is nostalgic, whether you love the doll or hate it, you could not ignore it. She was everything a girl wanted. Tapping into the audience’s bond with the doll was probably the most obvious thing Mattel could do, and they nailed it. Whether it was bringing the fashion back or re-visiting discontinued models, every Barbie enthusiast, old and new connected.

      AI –  Mattel aced the AI game. Users could star in their own Barbie poster, this tool was used over 13 million times, by the general audience and celebrities.

      Brand Collaborations – Mattel collaborated with multiple brands across industries, it started off with the obvious fashion and travel industry, the trend caught on with unexpected brands joining the hype train. Microsoft created a Barbie-edition Xbox, Barbie-pink dental kits were sold, a whole Airbnb was transformed into a playhouse, the world had synced with this phenomenon. 

      Mattel and Warner Bros strategically served mini cookies to its audience, keeping them on their toes and getting them excited with the otherworldly collaborations & nostalgic Barbie moments. In fact, a user even posted a picture of a pink sunset and lauded Mattel for their undying efforts to keep the campaign going!  

      The audience savoured every cookie that was dropped up until the movie was released, and what a mega hit it was. Love it or hate it Barbie reigned supreme thanks to a brilliant marketing strategy.

      What can brands learn from Barbie’s Breadcrumb marketing strategy

      1. Breadcrumb your way through every event: Whether it’s a social media post or a website launch make sure your audience feels the anticipation. Serve them tidbits of information or fun elements till the day of the event.
      2. Get creative: Your audience will always appreciate creative and fun content, it’s an easy way to get them to engage with your brand and leave with a great impression.
      3. Plan Plan Plan: Strategize and create a roadmap to how you want the campaign or project to go. This keeps things organised and ensures quality check. 

      At Narrative, we understand the needs of your brand. Every campaign is tailored with innovative thinking and planning. We believe that to reach the ultimate goal it is necessary to create a conversation around the campaign before even implementing it.

    • Your True Colours: How to Choose Brand Colours for your Business

      Your True Colours: How to Choose Brand Colours for your Business

      Brand Colours | Your True Colours: How to Choose Brand Colours for your Business - Narrative

      Being a trade name, you should carefully select and consistently use colours. Choosing the right brand colours can help you build a memorable identity that emotionally and psychologically resonates with your audience. Let’s peek into the basics of this process:

      Factors to consider while choosing brand colours

      • Think of what your brand represents and the feelings you want to evoke in your audience
      • Understand how different colours can make people feel or spur certain psychological associations
      • Try and assess the preferences and emotions of your target audience
      • Reflect on and research how brand colours might be interpreted in different cultures
      • Examine the colours used by your competitors.

      Examples of what certain colours typically symbolise

      Typical associations for a few common colours would be:

      • Red symbolises passion, excitement and power
      • Blue symbolises trust, security and tranquillity
      • Yellow stands for happiness, optimism and energy
      • Green for nature, growth and health
      • Purple for luxury, creativity and wisdom
      • Orange represents enthusiasm, warmth and fun
      • Black depicts sophistication, elegance and authority
      • And white symbolises purity, simplicity and cleanliness.

      Can a colour evoke different emotions in different people?

      In some cases, yes. Our experiences and social and cultural contexts decide how we see colours. The same colour can certainly trigger dissimilar psychological triggers in different individuals.

      How to go about competitors’ colour choices?

      Thorough research can help you stay ahead of the curve. Look up industry trends and the colours your competitors are using. Go through their websites, social media handles and advertisements. Reviewing choices empowers you to make an informed decision.

      What role does target audience research play in choosing brand colours?

      It plays a crucial role. If your target audience is young, they’ll prefer fresh and energetic colours. An older audience might like more calming colours. Brands should also see colours in the context of cultures, as their meanings change from one culture to another. These considerations will give you insights into the audience, ensuring you represent the brand well.

      How to test colour choices across media?

      When working with different media, it’s vital to understand colour models. The CMYK colour model is used in print and RGB in digital displays. Pantone colours, on the other hand, are special pre-mixed inks commonly used in printing. While choosing colours, it’s crucial to evaluate how they can translate across models. For example, a vibrant colour in RGB might appear dull when printed in CMYK. However, Pantone colours provide a standardised colour matching system, so there’s consistency across various print materials. A brand should select and adjust colours based on these models to maintain accuracy across media.

      Tools to use for colour selection and palette-creation

      You can use a variety of tools and software. Adobe Color, Coolors, and Color Hunt are good options for choosing brand colours and effecting colour combinations for designs. These tools will help you customise palettes and allow you to check if the selected colours look good together.

      How to stay current in this evolving industry? Any online guide recommendations to understand colour in branding better?

      You can stay current by following industry blogs, subscribing to newsletters and watching YouTube videos. If you’re looking for resources to understand colour in branding, check out websites such as Behance, Pinterest, Dribbble and Designspiration. With the help of these sites, you can identify modern trends in colour.

      Abhilash RS

      Creative Director, Narrative

      Abhilash is a forever learner and tech enthusiast. When not designing magic, you’ll find him reading a book or embracing solitude — guess it’s the age!

    • How we made the Nature inFocus Festival bigger!

      How we made the Nature inFocus Festival bigger!

      Nature inFocus is the only festival in India dedicated to the nature and wildlife community.

      We had two tasks:

      1. To highlight the issue of climate change, global warming, and the lack of awareness about sustainability.
      2. To reach out to a large audience and drive footfalls for the Festival along with registrations for the Nature inFocus Photography & Film Awards.

      After extensive deliberation and creative exploration, we came up with “The Time For CHANGE“.  The communication line clearly encapsulates our mission and it served as a strong base to our campaign idea

      Nature inFocus - The Time for change | How we made the Nature inFocus Festival bigger!

      Our world is plagued by several issues and the ongoing climate crisis needs our immediate attention. As the specter of environmental degradation looms ever larger, it is important that we seek out innovative solutions to mitigate the impacts of climate change and embrace sustainable alternatives. Rooted in this fundamental premise, our campaign was meticulously crafted to evoke interest and drive awareness and action.

      It was an integrated campaign that was executed on digital, social, print, OOH, and digital OOH also at the event.

      Nature inFocus - Join us to Celebrate Nature | How we made the Nature inFocus Festival bigger!

      Nature inFocus -Indian Ocean News | How we made the Nature inFocus Festival bigger!

      Nature inFocus - Galore | How we made the Nature inFocus Festival bigger!

      Nature inFocus - Participate Now | How we made the Nature inFocus Festival bigger!

      Campaign delivered:

      • Impression – 50M+ 
      • Reach – 10 M+ 
      • Website traffic – 2.5L
      • Social media buzz – 8.6M Views
      • Footfalls – 3,500+ individuals
      • Award submissions – 25K entries from 20+ countries

      The communication we crafted was well received by the audience. The right media mix helped the Festival reach the critical mass and generated relevant interest from the audience.

      Nature inFocus - Audience | How we made the Nature inFocus Festival bigger!

      Amidst the vibrant atmosphere of the Festival, there was an array of meticulously curated sessions, captivating installations, thought-provoking discussions, and inspiring talks to address issues surrounding sustainability and climate change.

      Dia Mirza | How we made the Nature inFocus Festival bigger!

      Nature inFocus - One Panel Discussion | How we made the Nature inFocus Festival bigger!

      India ocean Concert | How we made the Nature inFocus Festival bigger!

      Tiger Installation | How we made the Nature inFocus Festival bigger!

      Exhibition | How we made the Nature inFocus Festival bigger!
    • 2023 – The Highlights 

      2023 – The Highlights 

      Here’s what Team narrative was up to in 2023. 

      The evolution of paper craft | 2023 - The Highlights - Narrative

      2023 unfolded as a promising year for narrative. Throughout the year achieved numerous milestones across our various projects. From ground breaking initiatives to transformative endeavors, each project was a testament to our commitment to excellence and innovation.

      As we reflect on the experiences that defined the year, we are filled with gratitude for the abundance of opportunities and growth that came our way

      Take a look at all the exciting work that has come our way:


      Creative Partner For Aero India

      We designed the creative assets, communication, and campaign strategy for Aero India, the largest air show in Asia which happens in Bengaluru, Karnataka. Our team meticulously crafted a captivating visual identity, ensuring that every element reflected the grandeur and significance of this prestigious event.

      The strategy spotlighted Karnataka’s thriving aerospace ecosystem unveiling its robust infrastructure. We took charge of designing the overarching campaign strategy integrating various elements to elevate the show’s reach and impact. Our approach aimed not just for visibility but for resonance, creating a memorable and immersive experience that mirrored the awe-inspiring nature of Aero India.

      Invest Karnataka | 2023 - The Highlights - Narrative


      Website Design & Development For Gokaldas

      Gokaldas, one of the leading manufacturers and exporters of apparel in India, approached us for website design and development. Our efforts were to make the website as stylish as their apparel. The focus was also on easy navigation, readability, and conveying a clear understanding of their work and achievements.

      Redefining inclusivity from within | 2023 - The Highlights - Narrative

      We aimed to balance aesthetics and functionality perfectly and delivered a high-functional website.



      Campaign Creatives For Vestas 

      Throughout the year, we worked on creating assets for four global campaigns on health, environment, and safety.  Our focus was on developing visually compelling posters, each meticulously adapted into multiple languages to resonate with diverse audiences across Vestas offices worldwide. Embracing a minimalist approach, the posters used a visual approach to highlight topics such as water conservation, safety measures, steps for mental and physical health, and environmental conservation.

      The visuals did all the talking, creating the necessary impact and encouraging action. 

      Our planet , our responsibility | 2023 - The Highlights - Narrative


      Brand Development of Rescite

      Rescite provides quality writing, editing, and formatting services for researchers. It makes their research publish-worthy. From the initial stage of conceptualization to the final execution stage, our team meticulously crafted a brand narrative that authentically represents Rescite’s company values, ethos, and unique offerings,

      Make your research | 2023 - The Highlights - Narrative

      Our journey begins with a deep dive into market research, where we analyze industry trends, study competitor strategies, and uncover insights that shape our approach. Armed with this invaluable knowledge, we embark on a collaborative journey of ideation and innovation, brainstorming ideas and refining concepts until we unearth the perfect narrative that encapsulates Rescite’s core values

      As we step into a new year, we carry forward the invaluable experiences and the collective pride of having achieved new milestones and worked with new industries. 

      Here’s to the continued pursuit of excellence and the anticipation of even greater achievements in the chapters that lie ahead!